Solution:
I designed a landing page:
Emotional hero with evocative payoff 'Paths, dreams, shared silences'.
Experiential section with journeys that tell stories through images and authentic narratives.
Thematic categories ('Read, Imagine, Depart') to stimulate the introspective and creative side of the traveler.
Customizable itineraries with inspirational destinations (Cambodia, South Korea, Patagonia, etc.).
Types of travel ('Solo Holidays', 'Group Holidays', 'Unknown Paths') that allow users to identify with the way they want to explore.
For the project, a second page was also requested: the goal of the latter, in my case, was to create an immersive experience through the use of interactive components and variants.
Problem:
The travel market is saturated with standardized and consumerist offerings. Many users instead look for more authentic, intimate, and transformative experiences, which are not simply "tourist packages" but paths of personal growth.
Nuvaya
Figma
Adobe Illustrator
Year:
2025
Industry:
Travel
Client:
Nuvaya
Project Duration:
2 months
AN IMMERSIVE EXPERIENCE ANYWHERE:
Whether you are browsing on your smartphone during a work break or on your computer dreaming of your next night trip, the experience remains smooth, exciting, and intuitive.